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The Project

Freshening up a unicorn. Refining and streamlining the messaging for a tech giant. Take what's working and sharpen it to a razor's edge.

The Strategy

Follow the Traffic. Similarweb tracks activity across the web. Selling to businesses as a platform and as consumers as a browser extension. Both use it to see who's visiting where online. We just had to tell that story.

The Results

From big to enormous. Similarweb launched their brand alongside one of the biggest Israeli IPOs of 2021. Crisp, clear messaging helped them graduate to true global leadership status.