web copy, brand voice
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The Project

Go from game dev, to game-changer. Bring a bold brand's big vision to life with inspiring messaging that speaks to a highly discerning game developer audience.

The Strategy

The Guild for In Game Creators. Overwolf empower amateur game devs to build apps that live in their favorite games. We needed to name this new type of creator, and give them a brand to rally behind.

The Results

Creating the next big thing. Overwolf leaned into the rebrand and a $52M raise soon followed -- with their new messaging and vision driving the conversation.