The Project
So much more than e-sign. Help a major player stand out in a crowded market. Reframing the problem, and the offering with bold, clear messaging that resonated with no-nonsense execs.
Lightico
web copy, brand voice
The Strategy
Complete at the Speed of Lightico. Lightico does e-sign and then some. We unified the offering around the idea of “Completion” -- then backed that up with super sharp copy that screamed achiever.
The Results
Sealing deals left and right. Lightico's fresh look and voice instantly grabbed the market's attention. Right after the rebrand, they announced a $15M raise, and the new brand vision fueled the story.