web copy, brand voice
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The Project

Change - for the better. Clarify and sharpen the messaging for an enterprise software giant. Inject bold new energy through crisp copy bristling with tone.

The Strategy

Change With Confidence. Panaya uses AI smarts to ensure any changes to large ERP systems don't go wrong. The story was all about seeing the future so you moved forward with bold new confidence.

The Results

Same enterprise, new attitude. Panaya couldn't have been happier with the change. Armed with renewed confidence, Panaya boldly pushed ahead with a major acquisition and product expansion.