The Project
Sell what sounds too good to be true. Translate a miracle technology into tangible, vivid web copy. Communicate the message. Keep the magic.
Nexite
web copy, brand voice
The Strategy
Bring Merchandise to Life. Nexite's super-smart chip now means clothes tell you when to restock, customers pay by simply walking out the door and so much more. The brand voice had to bring these possibilities to life, and speak to major retail execs.
The Results
Customers start lining up. Even before launching a final product, Nexite's new brand already started drumming up buzz and grabbing the attention of retail giants like Zara, H&M and more.