The Project
Help global HR tech leader bring a bold new story to life. Developing crystal clear messaging to simplify a complex product offering, all while communicating high-level brand vision.
Gloat
web copy, brand voice
The Strategy
The Anything Workforce. Gloat's Internal Talent Marketplace empowers employees to be anything, and employers to do anything. This creates an entirely new type of workforce. Truly the future of work.
The Results
Fueling global growth for a world-class brand. Gloat timed its brand launch with a $57M series C fundraise. Sharp new messaging helped frame the narrative and instantly educate the global market about their big, bold brand vision.