The presentation makes the work
Legendary designer Paul Rand was famous for his dramatic presentation.
When he created the NeXT logo for Steve Jobs, the meticulous, careful explanation of all his thought processes and choices were what sold the design.
Because Rand understood something every creative must realize. Even the greatest work will never recover from poor presentation.
Putting so much thought and care into the craft, only to ship it to the client as an anonymous email attachment is a crying shame.
Get smarter about how you share your work, and you’ll be shocked at the difference it makes.