Make your headlines way stronger by answering one simple question
No matter what you're writing, your reader will come in asking exactly the same question.
What's in it for me? (WIIFM)
If your headline doesn't promise to answer that question, nobody will care to click.
And if the writing underneath doesn't answer that question quick, most readers will bounce.
So, whenever you're writing a headline, ask yourself "who am I writing to?", and "what's in it for them to start reading?"
You'd be shocked at how much this one simple question will improve the pull and punch of your headlines.
Headline Lesson #2: Always remember the WIIFM? principle