“Can” is a curse word

When it comes to copy, strike “can” from your vocabulary.

Don't tell me what I “can” do. Picture me already doing it.

Same goes for “let” and “allow.”

What, are you giving me permission?

No, you're asking me to keep reading. So get out of your own way.

While we're at it, cut “that” out, too.

It's a rare sentence truly in need of the word “that.” Most of the time, it's just weighing your writing down.