What are the last 3 headlines you clicked on?
Chances are pretty good you don’t remember.
Now, why is that?
Here’s a theory: remembering is a conscious process. But the headlines that pulled you never even made it to the conscious brain.
So here’s some homework: go into your history (or maybe just flip through your open tabs) and try to fill in the blanks. Find out which headlines you clicked last.
Then ask yourself, “why these?” Think what it was about these headlines in particular that grabbed you.
Guarantee there’s a lesson or two lurking in there you can start putting into practice today.
Headline lesson #5: figure out what makes you click, and you’ll be able to apply that in your work