Why do you do what you do?

Whether it’s selling insurance or telling stories, there better be a damn good reason why you’re doing it.

All the “how’s” and “what’s” in the world are just rationalizations to explain around the “why.”

Until you know what your “why” is, and own it, you won’t be able to make anyone care about it. Not even you.

So, now I put the question to you again.